Best Practices in Market Research

iReach Market Research use the same techniques and methodologies to Online Research as CATI or Face to Face projects, from Questionnaire Design, Sampling, Quality Assurance and Data Validation.  This approach ensures our Research Analysts are working with robust and valid data for the Analysis and Reporting phases of each project - be it Online, Phone based or Face to Face research projects.

Research Project Methodology

iReach Market Research has developed a 6 phase project methodology, including a specific phase to validate the data collected across any methodology and to ensure the research analysis is centred on the key project objectives.  This model allows us to build a robust best practice process and Quality Assure (QA) the Research Analysis and Insights for each project. The six phases are summarised as follows;

1. Business Goals and Objectives
2. Conceptual Framework
3. Research Questions
4. Research Methodologies
5. Validity and Quality Assurance
6. Analysis and Reporting

Code of Conduct

iReach Market Research fully adhere to the ESOMAR Code of Practice. The Code is based on the following  fundamentals

1. Market researchers shall conform to all relevant national and international laws.
2. Market researchers shall behave ethically and shall not do anything which might damage the reputation of market research.
3. Market researchers shall take special care when carrying out research among children and young people.
4. Respondents’ cooperation is voluntary and must be based on adequate, and not misleading, information about the general purpose and nature of the project when their agreement to participate is being obtained and all such statements shall be honoured.
5. The rights of respondents as private individuals shall be respected by market researchers and they shall not be harmed or adversely affected as the direct result of cooperating in a market research project.
6. Market researchers shall never allow personal data they collect in a market research project to be used for any purpose other than market research.
7. Market researchers shall ensure that projects and activities are designed, carried out, reported and documented accurately, transparently and objectively.
8. Market researchers shall conform to the accepted principles of fair competition.