The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The American Marketing Association is an international professional organization for people involved in the practice, study and teaching of marketing.
ESOMAR is the world’s leading market research association and is recognised as the premier international industry advocate. Founded in 1948 as the European Society for Opinion and Marketing Research, ESOMAR now unites 4000 members, both clients and providers of market research, in over 100 countries, making it the only organisation that unites market research professionals on a worldwide level.
ESOMAR members come from a wide range of industry sectors, including advertising, media, government, consumer, environmental, educational and social bodies. ESOMAR endeavours to facilitate the exchange of insights and experiences between providers and users of market research to optimise use of research data into the decision making process.
Qualitative research provides often an unparalleled understanding of the motivations behind human behaviour, desires and needs. In the UK, the principal authority on the qualitative research industry is the Association for Qualitative Research (AQR). Founded in the early 1980s, the Association for Qualitative Research is a non-profit organisation.
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