iReach Online

June Prize Draw Winners

Oisin — Wed, 21 Jul 2010 09:47:36 +0000

Survey Winners €50 One4All Shopping Vouchers

Daniel Pankovics - TBC

John Paul Dennehy - TBC

Elaine Hegster - TBC

Charlotte Driscoll - Rochestown, Co.Cork

May Prize Draw Winners

Oisin — Wed, 21 Jul 2010 09:44:52 +0000

Survey Winners €50 One4All Shopping Vouchers

Lisa Travers - Navan Co. Meath

Susan Cobban - Rathfarnham, Dublin 14

Liam Blackwater - Riverstick, Co. Cork

Sean Costelloe - Causeway, Co. Kerry

May iReach Newsletter

Oisin — Fri, 14 May 2010 13:16:23 +0000

Click here to read May Newsletter

April Prize Draw Winners

Oisin — Fri, 14 May 2010 08:32:56 +0000

Survey Winners €100 One4All Shopping Vouchers

Joe Whyte - Shankhill, Dublin 18

Marc Van Den Bergh - Stradbally, Co. Laois

Robert Davison - Claremont Place, Dublin 2

March Prize Draw Winners

Oisin — Fri, 14 May 2010 08:23:18 +0000

Survey Winners €50 One4All Shopping Vouchers

Catherine McCarthy - Castlebellingham Co. Louth

Milan Gallas - Dublin 15

Miles Friedman - Inchicore, Dublin 8

Ann Marie Hourigan - Cratlow Road, Limerick

Tracy Doran - Raheny Dublin 5

NAMA Generation and Economic Sentiment

Oisin — Wed, 14 Apr 2010 20:01:45 +0000

See iReach Market Research on Silicon Republic - Click here

RTE.ie 90% of children using recession vocabulary

Oisin — Wed, 14 Apr 2010 20:00:01 +0000

See iReach Market Research on RTE.ie - click here

February Prize Draw Winners

Oisin — Mon, 29 Mar 2010 10:08:17 +0000

Survey Winners €50 One4All Shopping Vouchers

Mairead Kennedy - Youghal, Co. Cork

Paul McGovern - Celbridge, Co. Dublin

Robert Andrin - Clongriffin, Dublin 13

Mick Watson - Dun Murray Road, Kildare

John Uhlemann - Sandyford, Dublin 18

78% of Consumers in Ireland still prefer Newspapers to e-Readers

Oisin — Wed, 03 Mar 2010 09:10:52 +0000

In a new survey by iReach Market Research, figures show that the majority of consumers are without doubt unwilling to give up their daily newspapers anytime soon. 78% surveyed said that they would not change to e-readers or similar electronic devices as they prefer the physical connection with a newspaper or magazine. Of these, 58% said that they still prefer the written print as it gave them a better reading experience when compared to an electronic devise such as the Amazon Kindle or the Apple iPad. A further13% wish to hold onto to their newspapers or magazine to share it with family and friends, while 7% preferring to avoid electronic devices as a break from technology.

Although the recent launch of the Apple iPad was a huge success in terms of brand awareness, figures show that consumers still prefer traditional media applications. The research in conjunction with Carat Ireland highlighted how successful Apple has been in terms of building strong brand awareness in the marketplace with 92% of consumers surveyed being aware of the recent Apple launch of the iPad. While only 5% of consumers in Ireland are considering purchasing one, Apples brand loyalty is a key feature of the study with 28% of iPhone users planning to purchase an iPad in the coming months.

Oisin Byrne, General Manager, iReach Market Research, added: Apple brand awareness and brand loyalty score extremely highly in Ireland, however consumers still like the feel of holding a newspaper or magazine to enjoy the overall reading experience. Electronic devices no matter how iconic, don’t make this physical or tactile connection with traditional news print.

February iReach Newsletter

Oisin — Wed, 24 Feb 2010 10:17:04 +0000

Click here for February 2010 Newsletter