Research Jams

Not your typical focus groups! Research Jams or Innovation Communities are a creative and effective approach to identify or confirm needs and wants, understand consumer language and “hot buttons” to provide a launching pad for ideas. iReach build these groups to workshop ideas to gather feedback to refine ideas prior to quantitative research or to ‘brain storm’ research findings to explore future trends and moderate Strategic Visioning Sessions.

Research Communities

Creating such Research Communities is a unique online environment which allows clients to work with handpicked creative consumers to maximise the number of good ideas. iReach Market Research set up projects rapidly for our clients, recruit teams of consumer-advisors who collaborate through several stages of idea generation and improvement until there is a short-list of optimised ideas:

• To “step into the future” to proactively create the desired future
• To garner breadth of information and perspectives and create opportunities by drawing upon experts within and outside of the company
• To foster more collaborative, creative environments