Custom PanelsA Custom Panel, is a panel that is owned by a client. Generally, a Custom Panel would consist of your customers and perhaps potential customers. It is your ongoing proprietary research tool that employs traditional research methods and online technology to survey your target group.
Custom Panel respondents have agreed to participate in surveys and have provided key demographic and marketing information through a “staging” survey. You may choose to ask whatever questions you like in the staging questionnaire. This creates a common base of information that forms the foundation for future research studies by allowing you to select targeted groups, and allows us to segment the customers according to their attitudes and behaviours. Only clients access their panellists - nobody else is able to.
iReach Market Research recruit and build the Custom panel for our clients using our state of the art online survey and panel management software. We would also provide ongoing support and management of the research process to provide the required skills in questionnaire design, survey execution and research reporting.
A wide variety of research and marketing objectives can be met through the development of a proprietary panel, from short-term needs through long-term planning. Click here for benefits-of-customer-panels
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