Sampling

iReach Market Research has built our Online Panels over the last 2 years.  Our multi-sourced recruitment includes web ads, targeted opt-in email lists, word of mouth, telephone based call campaigns and online promotions. This sourcing from many avenues means a more representative panel as different people are attracted to different recruitment methods across the Irish business landscape.

We use a double opt-in to invite participants to join the Business and Consumer Decisions panels. This means the respondents have agreed twice to join either of the panels. This ensures commitment and has the added benefit of verifying that the contact information is accurate at the time of each survey.

Segmentation

For consumer research targeting or segmentation is essential. We have been able to use this expertise and knowledge to build such a Nationally Representative panel.  This allows us to fill very specific demographic quotas, across a wide list of variables, to build any sample that can represent key segments specific to each project.