
iReach Market Research has launched iReach Online as a resource for research buyers to support the growth of this ground breaking approach to Market Research.
We are a full Research Agency based in Ireland. We support all quantitative and qualitative research methodologies. Our unique proposition is based on our dedication to ‘insight through innovation’ where we look to utilise new technologies and research approaches to maximise Return on Investment in Market Research activities for our wide range of clients across all industry sectors. See www.ireach.ie for details on our full range of Market Research offerings.
iReach has been an active promoter of Online Market Research activities as an enhancement to - and not a replacement of more traditional face to face or phone based activities. In fact, we run a lot of CATI and Qualitative research projects but we believe Online Research is an excellent addition to the Market Research mix and suits many research activities such as PR and Media campaigns, Ad Testing, Brand Awareness and many Quantitative Consumer and Business research projects.
iReach use the same approaches and methodologies to Online Research as CATI or Face to Face projects, from Questionnaire Design, Sampling, Quality Assurance and Data Validation. This approach ensures our Research Analysts are working with robust and valid data for the Analysis and Reporting phases of each project - be it Online, Phone based or Face to Face research projects.

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