Online Focus Groups

A unique offering from iReach, iFocus for online focus groups are ideal when traditional focus groups are not possible. On-line focus groups involve 3-30+  individuals who “meet” online. The discussion takes place in realtime, and the moderator asks questions and probes just as they would in a traditional focus group.

Recruitment is subject to the same guidelines as traditional focus groups, and during the group, participants can adopt a pseudonym thereby allowing anonymity and sensitive issues to be discussed. A further benefit of on-line focus groups is that they allow respondents from any location to participate, and therefore reducing time and travel costs. Click here for iFocus Brochure .

Key Benefits and Features: 

• Collects insights from more people in less time
• Combines benefits of qualitative and quantitative techniques
• Online groups can be conducted nationally or internationally
• Can ask open-ended questions, closed-ended questions that are tabbed immediately, or ad hoc questions developed during the session
• Enables responses to be processed real-time
• Facilitates team decision-making
• Transcripts are available immediately for reporting or e-mailing
• No travel required