How UTV Radio Solutions helped spark a Gummy Vites success story in Ireland. In September of 2009, a Nationwide Ad campaign was launched across the Urban Access network of UTV Radio stations in Ireland. iReach was engaged to help measure the key aspects of this campaign to identify real ROI and measurable purchase impact on unit sales of Gummy Vites.
UTV Radio Campaign to launch Gummy Vites nationwide in Ireland
The Roche Group is a leading international healthcare company in pharmaceutical and diagnostics with products and services that address targeting, prevention, diagnosis, and treatment of diseases. Roche Ireland employ 200 people and recently launched a new product to combat the effects of Rheumatoid Arthritis and asked iReach to support the launch with research on RA sufferers and their support network
Tesco is Ireland’s leading food retailer operating in 107 stores across the country; an independent subsidiary of Tesco plc the company has been trading in Ireland since 1997. In these changing economic times, Tesco needed to understand the impact of difficult economic conditions on shopping habits and consumer preferences and asked iReach to run an online quantitative study to measure such changes.
The role of Bord Bia, the Irish Food Board, is to act as a link between Irish Food, Drink & Horticulture suppliers and existing and potential customers. They develop markets for Irish suppliers to bring the taste of Irish food to more tables world-wide and also act as a bridge between companies with shared interests. In this project 2 companies (with support from Bord Bia) partnered to develop a new product category and iReach was asked to test this concept
IMS Health are a leading global provider of research services into the Pharmaceutical sector and asked iReach Market Research to support them on an International project looking at testing and treatments of Oncology patients in Ireland
Daft.ie currently receive over 780,000 visitors per month and is regarded as Ireland’s leading property website for rental and private properties. Daft needed a deeper understanding on the demographic and needs profile of regular visitors to the website to support more targeted content and associated banner Advertising.
Internet Banking provides AIB customers with access to their account online. The research objective was to understand individual likes and dislikes of both AIB Online and AIB Telephone banking services based on plans to roll out a new approach to Customer Service.
iReach completed a website research project for Vodafone Ireland to analyse user profiles of www.vodafone.ie visitors, a website that receives 3 million visitors per month. The objective was to understand what kind of information and functionality would distinguish the Vodafone Ireland Website as ‘best in class’.
iReach completed a mixed modal survey for the Department of Communications, Energy and Natural Resources to support an awareness campaign in advance of the launch of a new website www.makeITsecure.org. Using both phone and online approaches in this project, we highlighted the ability to complete a nationally representative survey to reflect the true nature of the Irish Online population.
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